Melting Nat Geo
“And now here is my secret, a very simple secret; it is only with the heart that one can see rightly, what is essential is invisible to the eye.”
-Antoine de Saint-Exupery
The concept for the pavilion was inspired by one of my former projects the “Hide and Seek” concept for the National Geographic office. I used Nat Geo's logo as the awareness/warning sign for global warming.
The mission statement of National Geographic organization is, "We believe in the power of science, exploration, and storytelling to change the world." National Geographic takes the global warming issue seriously and for this reason, I thought Nat Geo would be a great platform to address the seriousness of the global warming issue.
Basically, the overall design was created as the melting form of the National Geographic logo. The structure of this pavilion was inspired by the melting ice cream which can be a sign for the “melting earth” .The structure is in the combination of the tilted cube to give the unstabilized look and in an addition to this, I applied the shape which I got inspired by the “Elephant hat” from the story of the little prince which represents that Nat Geo is all about animals, care about all the living creatures in this world. By showing their melting logo, I believed this can represent the warning sign of the seriousness of global warming.
Program: Rhino, Vray
