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National Geographic

Hide–and–seek

 

noun
a children’s game in which one or more players hide and the other or others have to look for them.

 

ALL ANIMALS PLAY HIDE AND SEEK 

I worked on this project as my school project, in my third year at the Academy of Art University.


The concept for this project was Hide and Seek. I compared National Geographic’s mission to the “Hide and Seek” play. National Geographic Society funds more than 300 research, conservation, and exploration projects. The Nat Geo's mission is all about exploring and understanding our human story, critical species, and our living planet. 


I compared the nature as the “hiding object” and National Geographic as the “seeking company,” looking for the beautiful aspects of nature. National Geographic has been taken a role as an educational company by continuously discovering the unknown aspects of nature which the company has various media contents which convey their surprising discoveries. 

 

Hide and Seek play is the primary game that we start to play when we are young. Hide and Seek play requires to use all our five senses to win the game which helps us to develop our cognitive system. Throughout the space, I used "Hide and Seek" concept to highlight Nat Geo's mission.

Program: Autodesk 3ds Max, Autodesk Revit, Adobe InDesign, Adobe Photoshop

© 2025 by Sophia Kim

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