5gum project
5 is the brand of sugar-free chewing gum that is manufactured by the Wrigley Company. The name “5” hints at the five human senses. Inspired by 5gum’s current slogan of the “Truth or Dare” concept, I explored design in a theme of showing our hesitation in challenging, what holds us back from challenging ourselves. Gum stuck to the feet shows the hesitation.
To highlight the feature of the gum, I used black color for the most part of the design features and used colors only for the gum to give contrast. To highlight the number 5, I created five lanes for the sprint,5 mannequins running for the sprint, showing 5seconds left for the game and using a ceiling projector to show the video counting down 5seconds.
To highlight the striped graphic pattern on the gum packaging, I used the metal garage door as the texture for the main wall. Two groups of the mannequin, one doing skydiving and the other group doing sprinting, represents their adventurous attitudes.
Program: Rhino, Vray
